Are you ready for Riyadh Season 2026?
The seventh edition of Riyadh Season is set to kick off on October 21, the much anticipated return of the annual winter entertainment season is just days away. And as always, there are plenty of new zones to explore and exciting events to experience in this edition of Riyadh Season. From Boulevard World expanding its immersive cultural selection to include three brand new countries, a jaw-dropping and exciting zone brought to life in collaboration with Mr Beast and a beautiful new zone where everything pivots on the beauty of fresh flowers.
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All the New Zones for Riyadh Season 2026
Boulevard World - The Netherlands
This brand new zone has been designed to transport visitors to The Netherlands. This exciting new zone in Boulevard World introduces Saudi to Dutch-inspired scenery, vivid cultural displays, and interactive experiences across the zone. Visitors can also expect all the delicious Dutch treats, from stroopwafels, poffertjes (Small, fluffy, bite-sized mini pancakes) and piping hot, crispy frites.
Boulevard World - Portugal
Bringing European charm to the Boulevard World, the new Portugal zone will celebrate the nation's culture through themed markets, distinctive architectural details, and classic Portuguese food choices. We can expect the authentic flavours of Lisbon and Porto, featuring freshly baked pastéis de nata, flame-grilled sardines, served alongside aromatic coffee.
Boulevard World - Bab Al Yemen
Capturing the rich heritage of the region, this new zone highlights traditional Yemeni architecture, vibrant artisan craft displays, and authentic regional culinary offerings.
New Additions to Boulevard World in 2025
Last year, building on the global expansion of Boulevard World, the sixth edition of Riyadh Season introduced heavily reimagined world zones for Indonesia, Kuwait, and South Korea, each designed to deliver an enriched, fully immersive cultural journey. It is not yet confirmed if these destinations will return for Riyadh Season 2026.
Boulevard World - Indonesia
The new Indonesia zone at Boulevard World offers an immersive experience centred on its vibrant cultural heritage and rich tropical flavour. The area is filled with live shows featuring traditional Indonesian dance and music, highlighting the nation's artistic traditions. Shoppers can explore an authentic retail experience that includes beautifully carved wooden statues and unique handwoven textiles decorated with intricate national motifs. The gastronomy focuses on famous Indonesian cuisine, inviting guests to savor signature dishes such as Gado-Gado, Rendang, Satay, and Nasi Goreng, all perfectly complemented by authentic Sumatran coffee.
Boulevard World - Kuwait
The returning Boulevard World area has been refreshed with three new cultural zones, including Kuwait. This new zone provides a unique taste of Kuwait by fusing authenticity with a modern edge. The experience is complete with local markets, traditional performances, and fashion that bridges generations, featuring both classic abayas and contemporary designs, rounded out by delicious Kuwaiti cuisine.
Boulevard World - South Korea
Merging traditional crafts like hanbok and pearl artistry with K-pop shows, modern skincare, and authentic Korean cuisine. The brand new South Korea zone at BLVD World is an engaging fusion of deep heritage and contemporary popular culture. Visitors can explore the nation's traditional crafts and aesthetics, such as the elegant hanbok and refined pearl artistry. This historic side is dynamically contrasted with the thrill of K-pop shows and modern trends, including the latest in Korean skincare innovations. The culinary offerings are a highlight, presenting authentic and traditional Korean cuisine with both savory classics like kimchi, bulgogi, and bibimbap, and specialty sweets like red bean pastry and cheese bread.
Riyadh Season 2026 begins from October 21, 2026
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